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It’s About The Clients Stupid – Marketing Your Law Firm Is Priority Number One

Getting clients to use your legal services is not something that can be done in the blink of an eye. Many factors affect how your practice is viewed by the market, including recognition generated and earned, success, and your track record, among others. That’s why there is no better time to start a good law firm marketing.

You could make the argument that starting anything now is better than putting it off, but when it comes to marketing, it’s especially important. Many of us left law school without really ever understanding the marketing side of law, even though it’s critical to our success. Your expertise and competence would be all for naught if the target clientele are not made aware of it, and you can do this only through marketing.

A growing plant needs to be exposed to the sun for it to thrive; similarly, a law firm also needs to be exposed to the market to survive. Your law firm needs constant exposure to people who are either looking for the type of services you offer or who are often in a position to interact with people who are looking for legal services.

Put in a lot of time and effort in meticulously planning and subsequently implementing them in attracting clients and things will start happening for you. Get started by specifically defining your target market. Cast your nets too wide, and you might end up with more garbage than actual fish or, in this case, clients. On the other hand, if your marketing is extremely targeted, then you will appeal extremely well to that group of people.

The second point I always like to make is to experiment with different forms of attorney marketing and advertising platforms but really stick with and learn one platform well. If you are adept at videos, multimedia advertising would be the obvious choice, just as print media would be most effective for someone who is a whiz with words. With the proper amount of knowledge and training on the platform of choice, you can make you marketing campaign successful in bringing your law practice out of obscurity.

Finally, remember that your best source of referrals are existing clients. You of course should provide them with great service, but if you need an introduction to someone that they know, don’t be afraid to ask for that introduction. Back this up with good service, the kind of service that will make them happy and all too willing to let their social circles know about you.

Do not waste time. Start marketing your law practice today. Spinning a popular quote, it is better to have marketed and failed, than to not have marketed at all.


Small Business Marketing Consultant

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