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Google Buys Zagat

Google Buys Zagat

Restaurant Guides

In a surprise move Google the largest search engine giant disclosed it purchased Zagat a restaurant guide both online and off-line. Marissa Mayer, Google top executive for location services wrote that Zagat will be part of Google assets and may become a corner-stone for search engines local offerings. “Their iconic pocket-sized guides with paragraphs summarizing and ’snippeting’ sentiment were ‘mobile’ before ‘mobile’ involved electronics,” she wrote.

Like it’s a tradition now a days, she wrote a poem on twitter:

Delightful deal done
Zagat and Google now one
foodies have more fun!


The deal was consummated for an undisclosed sum. Tim and Nina Zagat formed Zagat some 30 years ago and would stay as Co-chairs helping the company forward. “We couldn’t be happier to see our baby placed into such good hands and are looking forward to being Googlers in the years ahead,” the Zagats wrote on their website.

Google has been looking to gain a foothold in the local business for longtime  and as I recall Larry Page its Chief Executive said in an earnings call that getting local was its top priorities, because  a 140 billion dollar local business advertising market segment is not tapped yet.

{ 2 comments… read them below or add one }

Andrew Pelt October 5, 2011 at 10:57 am

Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.


Mirian Lerch June 8, 2012 at 1:12 pm

Am i allowed to just say what a relief it can be to uncover somebody who actually comprehends what they’re going over on the net. You definately understand how to present an issue. Cheers!


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